Here’s a great article from WebFX Blog
Search engine optimization (SEO) is a powerful strategy for boosting your rankings in search results and helping you reach more leads. With professional SEO tips, you can help your campaign go one step further.
Want to drive the best possible SEO results? In this post, we’ll provide you with five professional SEO tips to help you optimize your campaign.
Let’s get started!
1. Speed up your website
Improving your page speed is crucial if you want to earn higher rankings for your business. Users hate to wait for slow loading pages. If your page takes too long to load, you risk losing leads.
In the past, it was easy to get away with slow loading pages. However, as online technology continues to evolve, site visitors expect pages to load quickly, so they can find the information they want.
If your site doesn’t load quickly, you’ll risk leads bouncing from your site and visiting a competitor’s site instead. Slow pages frustrate people because they want answers quickly. It can also lead to a lack of trust in your business, which deters people from becoming customers.
To prevent this from happening, you must optimize your page speed. There are two ways to check your page speed.
The first option is to do it on your own. You can use Google PageSpeed Insights to help determine how quickly your page loads. When you type in your website’s URL, you’ll get a list of issues you can fix on your site.
If you don’t have the technical knowledge, you can also opt for page speed services from a digital marketing company. This allows you to reap the benefits of having a fast loading page without having to do the work.
2. Create valuable content
Content has a heavy influence on your SEO campaign. People are constantly conducting searches to find information and learn new things. It’s a very valuable way to drive traffic to your site, increase brand exposure, and improve your SEO ranking.
Google values credible content and wants to help users find information that fits their query best. So, Google boosts content that appears to be relevant and engages audiences.
This drives more traffic to your page, which sends a signal to Google that your page is valuable and relevant. Google will increase your ranking to help more leads find your relevant information.
How do you start creating content?
First, you must know your target audience and know what type of information they seek. You want to generate content that is relevant and helps answer their questions. Conducting keyword research will help you get started with topics and ideas to create content.
You can create numerous types of content including blogs, videos, infographics, and ebooks. You’ll want to create a variety of content to keep your audience interested and coming back for more content.
It’s also important that you post content frequently. Content marketing has the strongest effect when your business consistently creates content. It means that you are constantly pushing out new information and giving your audience a reason to come back to your page.
Above all else, focus on creating valuable content. Think about the user intent and what your audience expects to see in your article. If you were writing an article called “7 Ways to Tidy Up Your Space,” the article should focus solely on organization tips and never stray from that idea to remain relevant.
Valuable content creation is just one of the many professional SEO tips that will help your business improve your SEO campaign.
3. Write for humans first
When you’re writing content, it’s easy to get swept up in wanting to rank for SEO. You want to ensure that you get all of your keywords into your pages. As you’re integrating your keywords and technical knowledge, a great professional SEO tip is to write for humans first.
People read your content. When they read it, you want them to be able to comprehend it and understand it. After all, you are writing foryour audience to get them to check out your business.
If you want your content to make an impact with your audience, you must make it easy for them to comprehend and understand your content.
The best way to do this is focus on writing for humans first. Forget that there is a search engine involved. Think about how you can create content that helps someone and provides them with important knowledge.
You want your content to feel authentic and real to your audience. Focus on providing them with important information and helping them comprehend. Search engines follow users, so if you provide a positive experience, search engines will promote your site to help more users find your helpful information.
4. Set up web analytics
You will only know if your SEO campaign is successful if you set up web analytics. If you aren’t monitoring your campaign, it’s difficult to know if it’s driving successful results or if you are falling short. To know where you stand with your campaign, you must set up web analytics.
When you first start your SEO campaign, it will take time to show results. Weeks will go by before you obtain credible results that accurately reflect your campaign. Once you’ve hit that point, you can start monitoring your campaign to see if it is effective.
Web analytics also help you understand how your audience interacts with your site. You can see where traffic goes, where people click, and how they browse on your page. Understanding this information helps you optimize your SEO campaign to improve your audience’s experience on your site.
In addition to traditional tracking platforms like Google Analytics, WebFX gives clients access to MarketingCloudFX. Our proprietary digital marketing software, MarketingCloudFX allows you to easily track your campaign performance, calculate ROI, and more — all in one place.
5. Create SEO-friendly URLs
Creating SEO-friendly, easy-to-remember URLs has a positive impact on your SEO efforts. When someone goes to a page of content on your site, the URL directs them to that page. This URL should be simple and easy to read so that it’s memorable for the audiences using it.
Let’s say you own a flower shop and wrote an article called “8 Flower Settings for Weddings.” Which URL do you think is better for that article?
In this case, the first URL is the best option for both readers and search engine bots. It clearly states the topic for the article and anyone who sees it will know what to expect. Search engines can also easily read this and process any keywords within it too.
The second URL does not bode well for SEO. It’s very generic and jumbled with letters and numbers. It doesn’t show any indication of the article topic and isn’t easy for your audience to remember.
Choosing a custom, descriptive URL will help your website be more memorable and drive more traffic to your page. While you can have long, custom URLs, it’s recommended to try to keep them short to ensure your audience can remember them.
Start optimizing your SEO campaign today
SEO is a great strategy to help your business reach new leads. With professional SEO tips, you’ll help your campaign drive better results. A well-optimized SEO campaign will help you reach more valuable leads for your business.
Need help getting started? Contact us online to speak with one of our 200+ experts that can help you get started!